Activision Blizzard to Raise Physical Merchandise Prices Over Outrage That Real Keychains Were Less Expensive than Digital Ones


Activision Blizzard has finally responded to the new controversy over prices for its in-game “micro” transactions. It was recently discovered by children and adults with a child like mental acuity that in game “keychains” were more expensive than their real life physical counter parts sold on the official blizzard gear store. More outrage poured in when gamers realized the digital keychains were not NFTs and were in fact useless digital items made only to make a quick buck.

Luckily Activision Blizzard (ATVI) were quick to respond to the most recent controversy. A tweet from the Activision Blizzard account reads: “Thanks to our recent streak of negative publicity, we believe we can still get you to buy from us, no matter what we do“.

In a follow up statement on Activision’s website they state: “We understand your frustration with our pricing model, especially with todays economy being on the verge of a recession. There is no reason a non-NFT digital keychain should cost more than its real-life counterpart. To remedy this, we have increased the price of the real keychain to be $10 more than the digital version“.


The news was met with applause from both gamers and Activision employees. “Thank God, now I don’t have to feel so bad about spending more money on something that isn’t real” stated Geoff Lively, a self-titled “big time fan” of Overwatch. “With this new update for Overwatch, my friends and I have had a blast waiting for the servers to be back up, but seeing we got scammed really ruined the vibes of the whole discord. I am just glad to see they are finally doing the right thing here.


An Activision Blizzard employee, under the promise of anonymity had this to say: “Whew, I’m really glad we finally got one right. I was worried maybe people would start to distrust our company with our poor business practices. Or maybe not want to spend money with us since the Chinese-State-Owned company Tencent owns 5% of our company. It’s┬ájust nice to come out on top for a change.


At the time of writing, the physical keychain is now out of stock on the Activision Blizzard website.



Leave a Reply